Once production is boosted and numbers skyrocket, the next stage is to identify markets for the produce. Most farmers or FBOs have had challenges accessing markets themselves which in the end reduces their profitability or loss of produce. This training module was developed to address the above challenges and ensure farmers or FBOs are best prepared to market their produce/goods.
Module Outlines
- What is Marketing
- The Marketing Mix
- Types of Farmers, Challenges & Solutions
- Marketing Strategies
- Marketing Oriented Production Planning
- Advantages of Collective Marketing
- Product Certification & Standards
- Post-Harvest Management
- What is a Marketing Plan?
- What constitutes a good marketing plan
- Competitive Analysis
- Measuring Success
